Hydrolyzed wheat protein is a popular ingredient in hair care products, which is why we’ve incorporated it into both our Vintage Doggie Spa Shampoo and Conditioner. Read on to learn more about hydrolyzed wheat protein and its benefits.

Hydrolyzed wheat protein is an amber-colored liquid with a faint odor that is naturally derived from wheat. The word ‘hydrolyzed’ means that the chemical compound has been split into smaller units through the process of hydrolysis.

Hydrolyzed wheat protein is rapidly gaining popularity in skin care products for its moisturizing properties and its ability to reduce the appearance of fine lines and wrinkles and to create a smooth skin surface.

Hydrolyzed wheat protein is best known as an ingredient in hair care products. It is considered a gentle protein, broken down into smaller molecular sizes to penetrate the hair shaft and adhere to cracks along the cuticle layers. It has both moisture-balancing and film-forming properties. This means it protects the hair from drying out as it also nourishes and smoothes the hair shaft.

Hydrolyzed wheat protein can repair damaged hair follicles, which in turn softens the hair and can provide a fuller appearance. Allowing the hair strands to attract and retain moisture means it is more manageable and looks better. It is easier to comb and style and hair that has been treated with products including hydrolyzed wheat protein has an overall healthier quality and appearance.

So whether you’re prepping your pooch for family pictures, a competition or simply to clean him up after frolicking in the mud, use both Vintage Doggie Spa Shampoo and Conditioner for the best results for hair that is smooth, easy to comb and style. You won’t regret it!

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