Some kitties are quite standoffish. This behavior makes it really hard to love up on your cat who just wants to be left alone. For some of these cats, it’s hard to even have time with them sitting on your lap.
Some cats can be pampered with a brush with fresh catnip on it. Some cats are spoilable with fresh juice from either freshly cooked fish or chicken in a dish. For some, simply playing some music will help pamper.
There are some great smart phone apps with music for pets. Try different music pieces and see which brings your kitty out of hiding. For these aloof kitties, tiny little things, for only a minute at a time each day. Any longer than a minute will be too much.